Environment guidelines – how a poster performs best

Retail & pop-ups. A punchy headline and clear image at the entrance, clarification along the aisle, and a call-to-action at the decision point. Posters are planned to be read on the move and from angled views. With a designed path, one poster naturally leads to the next.

Events & trade shows. Timetables, maps, and zone signs must be spotted fast. Strong contrast and large heading sizes help in noisy environments where a poster competes with many stimuli. With heavy foot traffic, place posters slightly above eye level so the message lands.

Lobbies & education. Values or instructions should be readable from multiple angles and heights. Choose stock (matte/semi-glossy) to match the light so posters stay clear all day. In tall spaces, a poster benefits from generous headline size and breathing room at the edges.

Restaurants & window displays. Backlighting deepens colour and keeps type readable into the evening — see Light Box Posters. In transmission light a poster needs crisp contrast and imagery that also works against dark backgrounds, so posters hold up from day to night.

Sizes, materials & finishing – choices that show

Size. Headlines meant to be read from afar need room to breathe. Type sizes, line spacing, and margins are set to viewing distance; 1050 mm max width allows impactful surfaces without quality loss. For close-reading content (menus, timetables, safety notes), pacing is calmer, point sizes larger, and contrast considered so posters stay comfortable for longer reads.

Materials. Matte reduces reflections and preserves legibility in bright light; semi-glossy adds depth to images without excessive glare. With these two options most use cases are covered, ensuring your poster looks right in real spaces and on camera.

Finishing. For frequently changing locations, lamination and a sturdier thickness protect the surface and make handling easier as a poster moves between sites. For long-term display, mounting on a thin board keeps the posters surface flat and simplifies hanging; light fittings speed content changes between seasons.

Design principles – a poster that works in a second

A surface should deliver one core idea. Strong contrast directs the eye, clear hierarchy carries the reader from headline to support to call-to-action, and generous white space keeps the layout breathable. One strong image is enough; then the headline must be tight and readable from distance so a poster works in a glance. If you have multiple messages, split them into a sequence where each posters surface plays its role: stop, clarify, direct.

Designer’s checklist

• One main idea per surface — posters are not leaflets shrunk down.
• Headline from afar; support copy at closer range.
• Contrast that holds up from angled views.
• Correct image scaling — no stretching small files.
• Short, clearly placed CTA so the poster drives action.
• For high placements, test legibility from lower angles.

Artwork & print – pre-production checklist

• Fonts & colour: embed fonts and use the agreed colour profile so the poster reproduces as expected across runs.
• Bleeds & margins: include proper bleeds and safe margins so posters feel calm at the edges.
• Images & scaling: avoid enlarging small images — scale correctly to keep sharpness and a professional poster look.
• Contrast & hierarchy: headline for distance, support copy for up close; check readability from oblique angles.
• File delivery: submit files via the Order channel so we can confirm the timeline immediately and move posters into production.
• Proof if needed: if the environment or scale raises questions, we’ll agree case-by-case on a proof/sample at real size and in realistic lighting.

Finishing recap. For frequently changing locations, lamination and sturdier stock protect the surface and ease handling as your poster travels. For long-term display, thin-board mounting keeps posters flat and makes hanging effortless; light fittings speed content swaps.

Ordering & workflow – from file to wall without detours

An order should be as clear as the finished piece. Start by uploading your files to the Order channel: you’ll get immediate confirmation and a realistic schedule. Before production we run a preflight (bleeds, embedded fonts, colour profiles, image proportions) so posters hit the press without surprises. If your source is on paper or in mixed formats, Scanning Services unify it fast. Pick up in Kamppi or book courier delivery via Delivery Service — your poster arrives where and when it should.

For multi-site orders. We pack by location and include installation lists so unpacking is quick on site. Once the model is tested in one store, the same posters setup can be repeated elsewhere without extra back-and-forth.

A matching product family – one visual language, many surfaces

• A4/A3 prints: information at hand and counter displays; same style as the wall surface so the poster flows naturally.
• Flyers & Cards: a take-away summary — posters reinforce recall after the encounter.
• Business Cards: consistent finishing for meetings.
• Roll-ups: tall visibility for entrances and stages; when a poster guides, a roll-up ensures reach from afar.
• Light Box Posters: built for backlit environments where posters evolve with changing light.

Consistency, documented — reliable reorders

A dependable outcome comes from repeatability. We document materials, colour profiles, margins and frame sizes so the next run starts without guesswork — the same poster is easy to reorder. If the environment is demanding (unusual height, strong spotlights, backlighting), we’ll agree case-by-case on a small real-size/light check. With solid specs in place, posters look consistent from run to run and your brand stays recognisable across locations.

A responsible, sensible way to buy visibility

Digital production enables precise batch sizes. You order only what you need — no excess storage or ageing materials. With quick replenishment, your message stays current and costs predictable. For long-term display, choose sturdier stock and protective finishing; for short campaigns, a lighter setup is often enough. That way each poster serves its full purpose, and posters adapt to changing needs without waste.